Ben Hale

After 15 years building regional Australia’s largest advertising agency, Ben Hale was looking forward to an early retirement in 2007 when a couple of Queensland seafood stalwarts challenged him to solve a marketing challenge for Endeavour Prawns.

The campaign that resulted helped return a fleet to profitability for less than the cost of replacing an auxiliary engine.

Fast forward 11 years and Ben still spends every day finding new ways to encourage Australians to celebrate more often with local seafood as the manager the ACPF and APFA’s “Love Australian Prawns” campaign.