queensland seafood marketers association

Who we are and what we do.

Queensland Seafood Marketers Association

Queensland seafood is, quite simply, representative of the best in the world. Sourced through the use of industry-leading, sustainable fishing techniques, the diversity and flavour of Queensland seafood is exceptional. The Queensland Seafood Marketers Association (QSMA) is all about making sure the world knows about it.

The Queensland Seafood Marketers Association’s strength and continued success are due to its membership of post-harvest seafood professionals who value Queensland seafood and contribute expertise and collective vision to the continuous development of the Queensland seafood industry.


A seafood processing sector that is dynamic and competitive in the market place; environmentally responsible and sustainable; economically viable; and receptive to partnerships with governments and other sectors to foster a positive business climate.

Collaborating for Growth

Developing and sustaining markets for Queensland’s superior seafood products are among the core drivers for QSMA. Representing the needs of participants involved in the post-harvest sector of the fishing industry for over 40 years, QSMA is actively seeking ways to promote Queensland seafood for its quality and benefits as a wholesome, healthy source of essential vitamins and minerals, not to mention that it tastes incredible!

Seafood processors, wholesalers, retailers and exporters are all represented by QSMA as it develops targeted marketing campaigns and identifies new markets throughout Australia and overseas. Proactive and highly responsive to emerging trends and challenges in local and global seafood markets, QSMA has experienced significant success in developing innovative ways to raise awareness of the superior quality of Queensland seafood, thereby increasing demand and financial returns for those at all stages of seafood delivery to consumers.

QSMA is a member-driven organisation that is continually seeking ways to expand and reward the expertise and efforts of the post-harvest seafood sector. By promoting both formal and informal networking opportunities, QSMA is building a professional association in which ideas, best practices and great stories are shared whilst fostering lasting friendships and endless business development opportunities. QSMA always welcomes new members. See Membership for more information.

National Symposium on Seafood Marketing

Through our National Symposium on Seafood Marketing held bi-annually, QSMA provides members with the opportunity to participate in educational sessions about the industry’s future as well as current and emergent trends in seafood marketing. This incredible opportunity to meet industry professionals from across the country cannot be overstated.

Queensland Seafood Industry Awards

Every two years, QSMA celebrates the Queensland seafood industry through the hosting of the Queensland Seafood Industry Awards. These awards recognise the contributions of individuals, partnerships, businesses and organisations who are industry leaders and innovators in the continued effort to make the Queensland seafood industry both profitable and sustainable. Through its recognition of these efforts, QSMA congratulates the seafood industry throughout Queensland for its dedication to providing superior seafood to local, national and international markets.


An effective and representative voice of the interests of its members, providing leadership and advocacy in the following strategic areas:

  • Supporting effective conservation and wise management of the marine resource;
  • Contributing to the formulation of government policies, standards, and regulations that promote a positive industry image;
  • Developing effective networks and partnerships with organizations that share similar objectives and goals; and
  • Identifying and evaluating emerging issues at home and abroad that may impact on the interests of members.


A Commitment to Excellence

  • We will work collaboratively across functions to achieve the association’s vision, mission and goals;
  • We will honour our commitments to the membership; and we will aspire at all times to do our jobs better in every dimension.

A Commitment to Treating All with Respect, Trust and Dignity

  • We will create a respectful and meaningful place of gathering, characterized by honest, direct and relevant communication;
  • We will act with integrity and engender trust in both colleagues and associates;
  • We are committed to conducting our business with the highest professional and ethical standards and to treating all resources entrusted to us as if they were our own.