Main Theme
Is it just about the sizzle?

Older Australians love their seafood, boomers especially. Apart from health benefits, they support Australian produce for many emotional and practical reasons. They’re the seafood industry’s greatest consumers and advocates.

But what about their kids and grandkids?

Whoo boy, where do we even begin with millennials?

Over 1/3 of all vegans are millennials. They’re connected, passionate about the planet and actively direct their spending where it does good. They reward authentic and transparent efforts by business to keep up wth their standards, but are just as easily misled by vacuous influencers and self appointed wellness gurus.

Courting this avo-smash loving inner city set will take way more than a pouty instagram post.

It used to be the sizzle that sells, then it became the “story”, now it’s values, mission and authenticity.

Or is it really just about the sizzle?

If you have an insight, data or a strong opinion on the next generation of consumers, we want to hear from you at the SEA BEYOND 2020 seafood marketing symposium. Send an email to James Fogarty for further information.

Sub-Theme
Don’t mention the “L” word.

The seafood industry is the only primary sector without a marketing department. Are we so confident our product sells itself that we don’t need one?

Or are we just terrified of the “L” word?

The Love Australian Prawns campaign is funded voluntarily, but not by all fishers. Seafood Industry Australia is going in to bat for producers on a whole range of social licence and industry issues. But industry’s investment in its own marketing is 300 times less than other animal proteins.

Is it because there aren’t any qualified experts we can trust with our marketing? Are we just confident our product sells itself? Are we happy with a business as usual approach and only really see marketing as truly needed when a crisis hits?

When Paul Hogan held up a tiger prawn in ’84 and asked Americans to put another shrimp on the barbie, Australian seafood got a free promotional kick and we’ve been riding that tailwind ever since.

Is it time to get serious about industry marketing? Or shall we never mention the “L” word again?

Do you have an opinion – one way or the other? We want to hear from you. Send an email to James Fogarty for further information.

Sub-Theme
Third Party Certification.

Is it worth the expense, the hassle and the rigmarole of third party certification for sustainability, when we tell ourselves, and consumers, the industry is one of the best managed in the world? Can we stand up and tell our stories without someone else vouching for us? Or, is certification the price of entry, and without those credentials we cut ourselves off from the surging number of consumers looking for sustainable, ethically produced food.

Let’s discuss the pro’s, the cons, the risks and the rewards of third party certification at the SEA BEYOND 2020 seafood marketing symposium.

Wish to be a speaker? Contact James Fogarty for further information.

New
Visual Presentation

Poster presentations are visual displays of material and constitute an interactive and communicative medium, usually combining text and graphics information. Posters will be displayed in the foyer and/or catering areas for the duration of the symposium.

Visual presentations can be related to, but not limited by, one or more symposium themes:

• Sea Beyond 2020
• Seafood Industry Marketing and Levies
• Third Party Certification

If you are interested in becoming a visual presenter, please contact James Fogarty to discuss your ideas and details of your presentation.