2017 Seafood Marketing Symposium Wrap Up

Patrick Hone, FRDC at Seafood Marketing SymposiumOn June 30th, 2017, the Queensland Seafood Marketers Association hosted the Seafood Marketing Symposium at Rydges South Bank in Brisbane. The event was very well attended and included representatives of our exciting industry from across the state. With a theme of Whole Chain – from water to waiter, the symposium featured presentations from industry professionals who shared invaluable information about new marketing trends for the seafood industry and how these can be most effectively leveraged to get the most out of every marketing budget.

This exciting event was followed by a gala dinner to celebrate the Queensland Seafood Industry Awards which recognised innovation in the seafood industry and excellence across many endeavours including primary production, large and small business, safety, research, the environment and many, many more.

IMPORTANT ANNOUNCEMENT: Next Seafood Marketing Symposium scheduled for 2018

An important aspect of the symposium is the conduct of the Annual General meeting. This year, the significant decision was made to hold the symposium every two years rather than annually. However, to avoid competing with events already scheduled for 2019, the Queensland Seafood Marketers Association determined that the next symposium would be held in 2018 with subsequent events then scheduled biennially. This move will enable more participants to attend due to reduced competition with other events and will attract more industry experts eager to share their insights and invaluable information.

Overall, the event was a great success with a combination of presentations by industry experts, seafood professionals networking and sharing inspirational stories, award winners announced and last, but certainly not least, the wonderful hospitality of the Rydges South Bank team. Thank you to everyone for making this symposium and awards night so successful.

A thank you, as well to our sponsors with special mention to Fisheries Research and Development Corporation (FRDC) and we look forward to seeing everyone again later this year.

Neil Moretto
QSMA Secretary