symposium program

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Symposium Program

Please note that the symposium hosts reserve the right to change the symposium program at any time without notice. Please note that the program is correct at the time of publishing. Last update 28 June 2017.
Opening Session
Introduction & Plenary Session
08:00

Registration Opens

08:00 - 09:00

Arrival Coffee & Tea

Welcome and Session Chair

Marshall Betzel | President, Queensland Seafood Marketers Association
Marshall Betzel
Marshall Betzel

Opening Address Fisheries Queensland

Scott Spencer | Deputy Director-General Fisheries and Forestry, Queensland Government Department of Agriculture and Fisheries

Sponsor’s Address

Dr Patrick Hone | Executive Director, Fisheries Research and Development Corporation
Patrick Hone
Dr Patrick Hone

Seafood Marketing: How Does Industry Reputation and Perception Impact Brands?

Keynote Speaker: John Connelly | President, National Fisheries Institute (USA)
John Connelly
John Connelly
10:40 - 11:00

Morning Tea

Session 1
Chair: Skye Barrett, FRDC
Sponsored by Doboy Cold Stores

From the Wild to the Aisle: Capturing the Seafood Shopper

Chanel’s presentation will provide insights on the Australian retail landscape and help suppliers of fresh foods find opportunities to grow.
Chanel Day
Chanel Day

Seafood Retail and Marketing – Changing Customer Focus

Constant focus is placed on how the community and consumers of seafood feel about the seafood industry and what they understand of where their seafood comes from. It is true...
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Veronica Papacosta
Veronica Papacosta

Getting the Community Onboard

Glen and Tracy Hill along with Andrew Tobin and Suzie McEnally travelled to the USA last February, partly funded by the FRDC, to attend a conference run by Local Catch.org....
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Tracy Hill
Tracy Hill
12:30 - 01:30

Lunch

Session 2
Chair: John Gavel, Rosslyn Bay Fish Markets
Sponsored by Raptis Fish Markets

Turning a business philosophy into a brand

Signature Oysters has won two awards for marketing. The founders had a strong vision about changing the way that oysters are marketed in Australia and have disrupted the traditional seafood...
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Claire McAsh
Claire McAsh

Promotion – the last P

Promotion is one component of marketing, along with Product, Price and Placement. There is a temptation for producers to jump straight to promotion, my presentation will address why Blue Harvest...
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Sam Gordon
Sam Gordon

Our most effective marketing tool

Our business is unique in the way we operate. We catch, process then sell part of our own product directly to the public as well as exporting and supplying domestic...
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Hayley Abbott
Hayley Abbott

Seafood packaging – what do consumers want?

Convenient pre-packaged seafood is under represented on our retail shelves. Appealing to consumers whose shopping habits and behaviours are changing and influenced by attitudes to packaging and food waste is...
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Alan Adams
Alan Adams
03:00 - 03:20

Afternoon Tea

Closing Session
Chair: Marshall Betzel, QSMA
Sponsored by Poulos Bros.

Barramundi – It’s Australian for Fish

The presentation will provide an overview of the status of national and international production of Lates calcarifer – which we know in Australia as Barramundi. Consideration of the value of...
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Chris Calogeras
Chris Calogeras

Love Australian Prawns update. A peek under the hood at a national digital seafood marketing campaign.

Whether you’re a large, vertically integrated seafood business, or a small operator carving out a niche, you have never had so many options to communicate with your customers, partners or...
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Benjamin Hale
Benjamin Hale

Brand Development

Most in the seafood industry believe that a brand is a logo – in this session we will briefly consider what a brand constitutes, what it delivers and what is...
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Jon Susman
John Susman

The future of Seafood

Arty Raptis will look at current and future seafood trends in the industry. From taking a scientific approach to freshness through to adding value using branding and partnerships. Listen to...
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Arthur Raptis
Arthur “Arty” Raptis

Sponsors

We would like to thank our sponsors for their support of the 2017 Seafood Marketing Symposium and Queensland Seafood Industry Awards.