Turning a business philosophy into a brand

Claire McAsh
30 Jun 2017
01:30 - 01:50
Parkside Room 1

Turning a business philosophy into a brand

Signature Oysters has won two awards for marketing. The founders had a strong vision about changing the way that oysters are marketed in Australia and have disrupted the traditional seafood wholesale model with their approach. How we and our talented marketer, NEXT Marketing, turned our business philosophy into a brand is an exciting unfolding story. The design for the website and the marketing materials are always complimented and importantly present our farmers, their families, staff and the beautiful locations they farm in. This promotion assists the connection of chefs and consumers directly to our farmers.