Seafood Retail and Marketing – Changing Customer Focus
Constant focus is placed on how the community and consumers of seafood feel about the seafood industry and what they understand of where their seafood comes from. It is true that the community is increasingly receiving information about the industry and our impact on the environment from ENGO’s and the media. If the seafood industry is to reverse this trend and rebuild respect for its processes and products in the community, all sectors of the industry (Wildcatch, Aquaculture and Post Harvest) are going to have to come together. Seafood Industry Australia, the new national seafood peak body, is the best vehicle to achieve the outcomes we need. A champion for the Australia seafood industry, designed and funded by industry. How SIA can change the way we think about retail, marketing and the customer is discussed.