Meating the market – today, tomorrow and the future

Lisa Sharp
28 Sep 2018
11:00 - 11:30
Podium 1 & 2

Meating the market – today, tomorrow and the future

In this session, Lisa will discuss what’s driving consumer and shopper trends in the Australian protein market. Consistency of quality remains a key purchase driver and Lisa will highlight how a focus on beef eating quality by all value chain participants has delivered industry wide benefits. The growth of consumer interest in provenance and the challenges and opportunities this presents for product promotion today, tomorrow and the future will also explored.