What are they thinking? Inside the hearts and minds of seafood consumers.

Michael Sparks
28 Sep 2018
01:30 - 01:50
Podium 1 & 2

What are they thinking? Inside the hearts and minds of seafood consumers.

Even after having spoken to hundreds of thousands of consumers over the past 18 years, building a clear understanding of what drives and shapes consumer attitudes and behaviours remains a ‘work in progress’. The presentation will walk back through what the research has uncovered, look to identify what works and what doesn’t when engaging with consumers and the general community and provide some insights that will help guide and shape marketing efforts by the fishing and aquaculture industries.