Doing a lot with little

Tom Robinson
28 Sep 2018
03:20 - 03:40
Podium 1 & 2

Doing a lot with little

I am the biggest cynic of advertising and marketing you will ever meet. In my opinion one of the biggest problems with any marketing is that it is highly subjective and that everyone is an expert in the field. As a consequence, most communication ends up being a compromise because everyone has wanted to put their stamp on it. I’d like to demonstrate that when it comes to effective marketing ‘less is always more’.