Brand Development

Jon Susman
30 Jun 2017
04:00 - 04:20
Parkside Room 1

Brand Development

Most in the seafood industry believe that a brand is a logo – in this session we will briefly consider what a brand constitutes, what it delivers and what is required to effectively build one. We will also compare and contrast the investment strategy employed between the brands of various foods and how the seafood industry can get on board.