Barramundi – It’s Australian for Fish

Chris Calogeras
30 Jun 2017
03:20 - 03:40
Parkside Room 1

Barramundi – It’s Australian for Fish

The presentation will provide an overview of the status of national and international production of Lates calcarifer – which we know in Australia as Barramundi. Consideration of the value of ‘Brand Australia’ when dealing with Iconic species like Barramundi will be outlined. What government, industry associations, producers and the supply chain can do to maximise the value of this brand, by optimising return to Australia from our primary production is discussed.